Visionears - GO live
Industrial design - Engineering - Visualization - Packaging
When it comes to Vision Ears products, people expect the finest product quality, and generally speaking also a premium price range. With Golive, the goal was for Vision Ears to step a foot in the entry-level category, with an earphone design that can reach more people and still delivers an uncompromised sound tuning quality.
The challenge is that the market for entry level monitors is very crowded. Various manufacturers are dropping models after models seamingly competiting for who will come up with the loudest and craziest design out there. We needed to take a different path, and in order to stand out, we focused on making an elegant and recognizable product. The bold simplicity of the design allowed us to use machined aluminium for parts that are generally dominated by resins and plastics.
After establishing the visual identity for a new category of Vision Ear products, we applied it to a product ecosystem ranging from various accessories (carry case, cable…) to the unboxing experience and packaging design.
