pascal ruelle

Powertool design study


Powertool Design study

Power tools have been carrying for decades, design attributes and form languages that often feels very arbitrary, unjustified or simply out of touch with the environment they belong in. Professional makers, and tools users put a lot of care into there craft and skills. But authenticity and craftsmanship values are very poorly translated into the products they use. Often lost into race car inspired form factors, unnecessary grip details etc... The goal here is switch the perception of this category of product, to more considerate, authentic and quality focus objects.