pascal ruelle





While running, phone and other digital devices can be a distraction.

Focus is essential to stay in the best " Flow " possible.

Vi provides an uncompromising running experience with

the first truly artificial intelligence headset.


The main goal was to find the best architecture, aesthetic and interaction platform

for a new product category. Since it isn't just about listening to music,

Lifebeam Vi needed to stand out from the crowd, and perform well in both

a workout environment and in everyday life scenarios.


We went through a lot of prototyping, ergonomic testing, re-prototyping, breaking...

testing, making again... Challenging the internal components,

to come up with the best format and architecture.